About the festival
LOCATION: Ambleside and surrounds
DATES: Thursday 21 September – Sunday 24 September, 2017
SPONSOR: Heart of the Lakes, www.heartofthelakes.co.uk
PARTNERS: Lakes Parish Council and others (see below)
BACKGROUND: The festival is being organised by the group Ambleside Together, which was formed in January 2016 to promote the town in the wake of the December 2015 floods. Since then, the ʻLove Amblesideʼ branding campaign has been launched on social media and with a website (www.loveambleside.uk), and most of the shops in the town have put up window stickers with its distinctive heart logo. ʻLove Amblesideʼ is the public face of Ambleside Together.
THE FESTIVAL: This year’s festival is the second Festival of the Fells, following a very successful inaugural event in September 2016, and is bigger and better than ever.
Itʼs a mountain, outdoor-activity and cultural festival, designed particularly to appeal to fell lovers of all levels, but there is plenty of interest for people who just . . . well, Love Ambleside!
Because of the nature of many of the events, PRE-BOOKING for some events is not only advised but could be essential. The organisers of the festival are not responsible in any way for booking; all events have been offered by suppliers in good faith and festival-goers have to book through the suppliers – please check their terms and conditions.
Top holiday cottage company Heart of the Lakes has joined forces with Ambleside Together as headline sponsor for this year’s festival. Heart of the Lakes has more than 150 properties in and around Ambleside on its list of over 300 holiday cottages in the national park.
The family business offers a wide range of Lake District cottages, apartments and houses; some old, some modern and something for every taste, but ALL within the National Park and therefore in the heart of one of Britain’s loveliest corners.
The Fisherbeck Mill head office in Ambleside is easy to find on Old Lake Road, close to Hayes Garden World and at the top of the Low Fold Car Park. It is open Monday to Saturday each week throughout the year, except Bank Holidays. Office hours are 9.00am to 5.30pm (5.00pm on Saturdays).
Telephone: 015394 432 321
For the added convenience of customers who stay in the northern part of the Lake District, the company also has an office on Lake Road, Keswick. Our office hours at the Keswick Office are 9.00am to 5.30pm Monday to Friday, 9.00am to 5.00pm Saturdays and 10.00am to 4.00pm on Sundays.
Heart of the Lakes’ expertise and friendly service is well known to Cumbrians and to customers from further afield, and the organiser of Festival of the Fells, Ambleside Together, is delighted that Lakeland is the festival sponsor.
None of this would have happened without the generosity Lakes Parish Council, which approved a grant to develop this website and support of cost of promotional materials. We would like to thank them for supporting Ambleside and the immediate area.
And also to the advertisers who helped finance the production and printing of the official festival programme.
We need volunteers!
Throughout the duration of the festival there will be a Love Ambleside gazebo situated at the Market Cross pedestrianised area in the centre of the town (opposite the Post Office) where visitors will be able to get information; in addition, there will be a number of other stands – confirmed so far are Ambleside Civic Trust and Friends of the Lake District. We are looking for volunteers who would be prepared to man the Love Ambleside stand, which will be in place for the following times:
Friday 23 September: 10am-5pm
Saturday 24 September: 10am-5pm
IF YOU ARE INTERESTED, please email Ambleside Together treasurer Wendy Rainer at firstname.lastname@example.org (please put ‘Festival volunteer’ in the subject header)